
The Pit & Pithy, an original Blog
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Marketing mavens, branding people, and creative pros, iImmerse yourself in compelling, personality-driven writing here to soothe your weary bones and revitalize your entrepreneurial energy, so that we all can ākeep on keepinā onā being visionaries, changemakers, and free-thinkers. š
Evangelizing courage the liberation we all need to opt outside the script we've been given.Ā
Meet Anthonyās Cheesecake & Restaurant. Srsly.Ā
They say ānever meet your heroesā and I call bullshit. Because anyone who says that has never met Anthony Lauro. From a marketing perspective, that guy is my hero. Why? Because he is a living example of entrepreneurial embodiment. And the reason I eve...
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- Owning your own voice isnāt enough; you must also have the courage to use it.
My heart goes out to people who are afraid to really own their own voice. Iāve been there. As a creative copywriter, Iāve made a career out of being the worldās most delightful Gen-X, high-masking Autistic Cyrano de Be...
Why representation mattersā¦. and not in the way you think.
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Allow me to set your expectations, dear reader, right off the break. This is not an opinion/advice piece about diversity and inclusion. If youāre here on the Blog, you already know the value of variety in voices for unbeatable brand buil...
Get the work youāre not entitled to.Ā
Itās the audacity for me. There is no one I am rooting for with more fervor than brave souls pitching to people they have no business doing business with. If youāre a David-type, come sit by me. Iād wager that if we put our heads together we could make Goliath ...
Leverage the joy of being an expert at something that turns you onāand the magic that happens when you teach it.
Oh Entrepreneurialism, is there anything you canāt do? I love it. Few things are as rewarding as earning money doing your thing your way on your own terms. Building a business may be th...
How to: ReadĀ between the lines.
There arenāt many ways I can craft this piece that donāt sound condescending asf. I can channel my most genuine Ms. Frizzle, but itās all gonna sound ācommunication-āsplaininā to even the most humble amongst us.Ā And yet, I am compelled to write about it, because acti...
The only way around deep fakes and empty promises is to show āem whatās real and raw.
In Ross Brandās 100 Livestreaming & Digital Media Predictions Vol 4, me and 112 other industry people, content creators and small business owners answered the question: What lies ahead for livestreaming and digita...
A love letter to peer-to-peer stuff.
Week after week on the StreamLeader Report LIVE Panel show, Ross Brand, Claudia Santigo, and Rob Greenlee pontificate on todayās tech headlinesā¦and I try like hell to keep up. After 25+ shows together, the TL;DR, IMHO is that the AI Takeover is real, and the peo...
Ooze the smooth soothe on Business in the Raw Season 1Ā
For wildly adventurous entrepreneur-types who need to fully realize their creative selfāin life and in businessāBusiness in the Raw is the weekly one-hour show exclusive to 100TV that delivers one personās journey to discover their authentic p...
Drop those dope drupes.
Stoned Fruit is my baby and it represents my most seasoned creative endeavor to date.Ā
Picture it. 1983. Suburban Pennsylvania. 13-year old me pouring over issues of Communication Arts while eating her Life Cereal. Mamma is a commercial artist and painter. Pappa is an Engli...
With partnerships, pods, and bonded pairs.
Iāve got a huge brand crush on my local auto garage.Ā I love to read their love notes in every service touch. The service reminder decal on my windshield tells me when I need to come back but adds āYou rock!ā Everyone from the front desk guy to the mechanic...
So, why are people stuck?
One of the most competent badass professionals sat across from me, her eyes brimming with tears. Her exhaustion was palatable. You could just FEEL how long she had been pushing that rock uphill. āIāve never worked in a place where I could be myself before. Where I could ju...