The Pit & Pithy, an original Blog
Β
Marketing mavens, branding people, and creative pros, iImmerse yourself in compelling, personality-driven writing here to soothe your weary bones and revitalize your entrepreneurial energy, so that we all can βkeep on keepinβ onβ being visionaries, changemakers, and free-thinkers. π
Evangelizing courage the liberation we all need to opt outside the script we've been given.Β
"Argh, when will the old guard get it?”
Melina Cordero wants to know. (And, frankly, we all wanna know.) If they don’t change the way they work with other people, she tells us in “In the Hot Seat: Live Coaching Melina.” they’re unconsciously (or even consciously)...
From indistinguishable to instantly recognizable
The Art of Positioning is the fundamental formula that inspires Rebecca Gunter in her unique approach to creative Brand Strategy and Copywriting for entrepreneurially-spirited folks who crave relationship marketing because it nurtures a genuine...
Making a brand delicious at every bite:
We challenge you to think about branding without thinking about your logo and color palette.
We want you to forget about a logo. Push aside that PMS color. Leave those branding visuals on the laptop. Those are all additions. Branding elements help to...
How to use your Positioning Statement to seed your brand strategy.
I’ve been marching up and down the beach, beating my drum for positioning. I’m telling everyone who will listen: take the time to write a positioning statement and your marketing will flow like the chocolate in the...
