The Pit & Pithy, an original Blog

Ā 

Marketing mavens, branding people, and creative pros, iImmerse yourself in compelling, personality-driven writing here to soothe your weary bones and revitalize your entrepreneurial energy, so that we all can ā€˜keep on keepinā€™ onā€™ being visionaries, changemakers, and free-thinkers. šŸ™Œ

Evangelizing courage the liberation we all need to opt outside the script we've been given.Ā 

Black Swan Real Estate | A Case Study case study client success story

Developing the Core Values to secure $10 million in 24 hours by leveraging something they already knew.

Our tale starts on a Tuesday.Ā The atmosphere is electric. Itā€™s full of anticipation, worry and excitement. Their reputation hinges on this moment. The Black Swan Private Equity Fund is due to lau...

Continue Reading...
 
Thompson Premier Homes Group | A Case Study case study client success story

Breakthrough real estate firm bakes a brand from scratch and now we all get cake.

Anyone who meets Eboneese Thompson knows that she has the magic. Iā€™ve been at the entrepreneur game for a long time and I have rarely come across someone of her spunk and stick-to-it-iveness. She is on a mission to p...

Continue Reading...
George Mason University: Scalia Law School | A Case Study case study client success story

Teachers/researchers get real about recruiting talented students in a virtual landscape.

Ā Get ready for a #humblebrag, yā€™all. Iā€™m lucky enough to partner with King Productions on some pretty fun projects.Ā Itā€™s right smack dab in the middle of my ā€œzone of genius.ā€ I love to unbox a brand via some i...

Continue Reading...
 
Bread for the City Virtual Fundraising | A Case Study case study client success story

Out: Food Security | In: Food Sovereignty ā€” DCā€™s most-šŸ’– charitable campaignĀ getĀ a messaging makeover.

In partnership with King Productions.Ā There's so much to love about Bread for the City. This DC nonprofit is a name brand institution known for providing a holistic suite of family support services...

Continue Reading...
Soundground Productions | A Case Study case study client success story

TalentedĀ introvert looking for his forever home.

Tony PorrecoĀ has an interesting problem. He is certifiably obsessed with Podcasts. He listens to them while he drives, while he eats, while he sleeps.Ā Heā€™s spent his entire post-collegiate career getting boots-on-the-ground experience learning all of...

Continue Reading...
Carpet Impressions | A Case Study case study client success story

Weaving old-school service and artisan craftsmanship into modern marketing.

You donā€™t meet a business like Carpet Impressions every day. They do things with Old World sensibilities ā€” acutely accurate, absolutely meticulous, and always on time. They are competing in an oversaturated market with whit...

Continue Reading...
 
Yankton Benedictines | A Case Study case study client success story

The Sisters donā€™t want their unique community of spiritual seekers kept a secret.

Nestled in the expansive landscape of South Dakota, a community of women have been living their best lives since 1889, when their Swedish sisters ā€œrelocated to the bluffs of the Missouri River in Yankton.ā€

Ā 

The S...

Continue Reading...
Red House Staging | A Case Study case study client success story

Fractured team comes together to faceoff with toxic problems.Ā 

Ainā€™t no market like the real estate market, ā€˜cause the real estate market donā€™t stop. Red House Staging supports DC-Metro realtors with the much-needed Home Staging service. Time and time again, they deliver that magical spark of imagi...

Continue Reading...
Pediatric Therapeutic Services, Inc | A Case Study case study client success story

RFP queens go full role-reversal toĀ reign supreme in PA public schools.Ā 

21 years in the making, the team at PTS have an unfaltering commitment to the success and well-being of school-aged children. Iā€™ve never met a more committed group of women. They are delivering therapeutic services in schools,...

Continue Reading...
 
Momentum Law Group | A Case Study case study client success story

Clever team-Up (operations + legal) zoom-in on a need in the business arena.

Itā€™s been getting under Michael Gottliebā€™s skin for awhile now, watching great businesses struggle unnecessarily when owner/operators can no longer helm the ship.Ā 

It breaks his heart to see the clients in his legal pract...

Continue Reading...