Benjamin Franklin is considered the grandfather of self-study and improvement and ever since the day he left his go-nowhere life in Boston to break out of his rigid social class to become his best self, we dream of reinvention.

And yet, despite that inspiring origin story of the self-made man and the...

Meet Anthony’s Cheesecake & Restaurant. Srsly. 

They say “never meet your heroes” and I call bullshit. Because anyone who says that has never met Anthony Lauro. From a marketing perspective, that guy is my hero. Why? Because he is a living example of entrepreneurial embodiment. And the reason I eve...

1. Owning your own voice isn’t enough; you must also have the courage to use it.
   
   My heart goes out to people who are afraid to really own their own voice. I’ve been there. As a creative copywriter, I’ve made a career out of being the world’s most delightful Gen-X, high-masking Autistic Cyrano de Be...

Why representation matters…. and not in the way you think.

Allow me to set your expectations, dear reader, right off the break. This is not an opinion/advice piece about diversity and inclusion. If you’re here on the Blog, you already know the value of variety in voices for unbeatable brand buil...

Get the work you’re not entitled to. 

It’s the audacity for me. There is no one I am rooting for with more fervor than brave souls pitching to people they have no business doing business with. If you’re a David-type, come sit by me. I’d wager that if we put our heads together we could make Goliath ...

Leverage the joy of being an expert at something that turns you on—and the magic that happens when you teach it.

Oh Entrepreneurialism, is there anything you can’t do? I love it. Few things are as rewarding as earning money doing your thing your way on your own terms. Building a business may be th...

A great story inspires your prospects and proves the point: Your product-slash-service-slash-company is pretty awesome. 

The value of a relatable case study, or “client success story,” cannot be understated. If you can compel someone to see themselves in your story, you have a rare opportunity to c...

How to: Read between the lines.

There aren’t many ways I can craft this piece that don’t sound condescending asf. I can channel my most genuine Ms. Frizzle, but it’s all gonna sound ‘communication-’splainin’ to even the most humble amongst us. And yet, I am compelled to write about it, because acti...

The only way around deep fakes and empty promises is to show ‘em what’s real and raw.

In Ross Brand’s 100 Livestreaming & Digital Media Predictions Vol 4, me and 112 other industry people, content creators and small business owners answered the question: What lies ahead for livestreaming and digita...

A love letter to peer-to-peer stuff.

Week after week on the StreamLeader Report LIVE Panel show, Ross Brand, Claudia Santigo, and Rob Greenlee pontificate on today’s tech headlines…and I try like hell to keep up. After 25+ shows together, the TL;DR, IMHO is that the AI Takeover is real, and the peo...

The ROI of DIY? Ask Jody Wissing. 

Do you have something to say, and axe to grind or a soapbox to stand on? Do you want to change the world, do things a better way, or start something new? Do you need to align hearts and minds with mission and values? Do it with a presentation.

Jody Wissing is a ...

Or, the Anatomy of a YouTube Channel.

Have you ever wished that you had a tour guide to walk you slowly through the bones of a YouTube channel? 🙋‍♀️ It me. I am that. Join me + Zack Bordeaux from DozerDog Designs as he patiently shows me every nook and cranny of the Stoned Fruit YouTube channel, id...