The Pit & Pithy, an original Blog

Β 

Marketing mavens, branding people, and creative pros, iImmerse yourself in compelling, personality-driven writing here to soothe your weary bones and revitalize your entrepreneurial energy, so that we all can β€˜keep on keepin’ on’ being visionaries, changemakers, and free-thinkers. πŸ™Œ

Evangelizing courage the liberation we all need to opt outside the script we've been given.Β 

Soundground Productions | A Case Study case study client success story

Talented introvert looking for his forever home.

Tony Porreco has an interesting problem. He is certifiably obsessed with Podcasts. He listens to them while he drives, while he eats, while he sleeps. He’s spent his entire post-collegiate career getting boots-on-the-ground...

Continue Reading...
Carpet Impressions | A Case Study case study client success story

Weaving old-school service and artisan craftsmanship into modern marketing.

You don’t meet a business like Carpet Impressions every day. They do things with Old World sensibilities — acutely accurate, absolutely meticulous, and always on time. They are competing in an oversaturated...

Continue Reading...
Brand Jam | A Case Study business besties case study

Three business brains. One brand in the Hot Seat. Infinite possibilities.

We* think of marketing like a three-legged stool: brand positioning, simpatico visuals, and compelling copy. Nail these three core elements and you will uncover a clear path to some pretty kickass marketing. 

Want...

Continue Reading...
 
Yankton Benedictines | A Case Study case study client success story

The Sisters don’t want their unique community of spiritual seekers kept a secret.

Nestled in the expansive landscape of South Dakota, a community of women have been living their best lives since 1889, when their Swedish sistersrelocated to the bluffs of the Missouri River in...

Continue Reading...
Red House Staging | A Case Study case study client success story

Fractured team comes together to faceoff with toxic problems. 

Ain’t no market like the real estate market, ‘cause the real estate market don’t stop. Red House Staging supports DC-Metro realtors with the much-needed Home Staging service. Time and time again, they deliver...

Continue Reading...
Pediatric Therapeutic Services, Inc | A Case Study case study client success story

RFP queens go full role-reversal to reign supreme in PA public schools. 

21 years in the making, the team at PTS have an unfaltering commitment to the success and well-being of school-aged children. I’ve never met a more committed group of women. They are delivering therapeutic...

Continue Reading...
 
Momentum Law Group | A Case Study case study client success story

Clever team-Up (operations + legal) zoom-in on a need in the business arena.

It’s been getting under Michael Gottlieb’s skin for awhile now, watching great businesses struggle unnecessarily when owner/operators can no longer helm the ship. 

It breaks his heart to see the clients...

Continue Reading...
The Horrendous Price of Not Being Yourself ✍️ 🧠 entrepreneurial activism spiced advice

So, why are people stuck?

One of the most competent badass professionals sat across from me, her eyes brimming with tears. Her exhaustion was palatable. You could just FEEL how long she had been pushing that rock uphill. “I’ve never worked in a place where I could be myself before....

Continue Reading...
Core Value, a Brand Primer ✍️ 🧠 brand strategy spiced advice

What is Value?

From the very first time I first dipped my toe in the business arena, people were always schooling me: “first and foremost, bring value to the table.” It is what we mean when we talk about the rubber hitting the road, the shit hitting the fan, and boots hitting the...

Continue Reading...
1 2 3 4